Hello Marketing Dept.

The Thrashers fans for the past several weeks have been saying on different blogs and message boards that the marketing department needed to do something to draw more attention to the team, especially since the team seems to have turned a corner.

Well, it seems the marketing department may have actually been working on hatching up a scheme and it looks like yesterday they put that plan into action. As most of you fans know now Thrash, the team's mascot, decided to steal a Zamboni from the Duluth Ice Forum (the Thrashers' practice facility) and drive it down Satellite Blvd., where he was stopped by Gwinnett County Police and arrested. The judge later arraigned the bird and summarily imposed a sentence that he sell 5,000 tickets for the rest of the month to get out of the clink.

It's nice to see that the marketing department for the Atlanta Spirit Group is actually doing something to draw notice to the team. I guarantee that many non hockey fans saw a big ass Zamboni going down Satellite and that sparked interest and conversations..and hopefully that will translate into ticket sales. I didn't get to see the local news so I don't know if it got any coverage, though I doubt it, but that would have been nice to help get the word out.

Ultimately it's nice to see that ASG marketing is doing something about trying to get the word out to more than it's already loyal followers. There is no need to preach to the converted but for years it seems that's exactly what they have been trying to do.

What scheme...what plot....what plan is next for the marketing department...those genius ad guys employed by the ASG...who knows??